May 2, 2012 - Norah Jones is set to appear with a Live-on-Letterman webcast, featuring Jones from the prestigious Ed Sullivan Theater in New York, tonight - Wednesday, May 2nd at 8:00 ET. This is a clever, strategic move for Jones to push her next album “Little Broken Hearts” set for a May 1st release. 
April 27, 2012- It’s been said that some things in life may come back to haunt you and in this case, Elton John is being accused of stealing lyrics for a hit single he released back in 1985. 
April 4, 2012 – Esperanza Spalding is a groovy chick. I mean, really, when she’s in the room, everyone else disappears and I’m talkin’ more than that big “love-sculpture” hair. She’s the type of musician you might walk up to at a party, ask about her music, and walk away three hours later regretting the question. This lady has a vision so you better have a seat. 
April 3, 2012 – Great news for Pink Floyd fans. After a slew of re-releases last year there’s more to come with the DVD documentary on the making of another classic album, ‘Wish You Were Here.’
April 1, 2012- The band KISS is touring with Motley Crue this summer and they want to hire a veteran to hang out with the band on the road. KISS is participating in a program called "Hiring Our Heroes." They are looking for a strong hand that can help in setting up the stage, running effects and breaking it all down. 
February 10, 2012 – It’s no secret that Steve Lukather, like many of us, is a huge Beatles fan. It was announced this week that the Toto guitarist and founding member will join Ringo for the famous tour to begin in Niagara Falls Ontario on June 14th. 
February 7, 2012 – Unwrapping this one might bring back Christmas-past memories of a re-gifting faux pas. As they say it must be a great gift if they are giving it back to you? Sure, you will feel a certain déjà vu with the new Van Halen album, “A Different Kind of Truth.” That classic sound is certainly there. The problem? 
Jan 31, 2012 - Good news for all the Norah Jones fans out there! The singer is set to release a new album in spring called 'Little Broken Hearts.' This will be Jones' fifth studio CD and she will be joined by producer and musician, Danger Mouse who is notably the backbone for the project. He also co-wrote many of the tunes with her. 
Jan 24, 2012 - Bruce Springsteen is full speed ahead with his new album due out in March. “Wrecking Ball” will be his 17th studio album and is produced by heavy hitter Ron Aniello (Patti Scialfa, Jars of Clay) and talent thrown in from Tom Morello (Rage Against the Machines) and members of the E Street Band. 
January 24, 2012 - It’s a done deal as Paul has announced (via his website) that he will be preforming at the 54th annual Grammy Awards in L.A. on Feb 12. This is also a very special occasion for him as he’s nominated this year for Best Historical Album for "Band On The Run." McCartney is definitely no stranger to the stage and if he pulls this one in it will be his 15th Grammy win in all. 
January 23, 2012 - John Mayer has been out of the spotlight since he cancelled numerous gigs last year to undergo throat surgery. His decision to finally go under the knife was necessary after attempts to rest his voice did not help. In the meantime, John had to regroup and push back the release of his new album. 
Jan 20, 2012 - Etta James, an iconic R&B American singer known for her classic songs “ At Last” and “Something’s Got A Hold Of Me” has died today at the age of 73. 
January 19, 2012 - Steven Tyler of Aerosmith never ceases to amaze me. He sat in on an Ellen DeGeneres show recently and proceeded to explain why he decided over the Christmas holidays to marry girlfriend Erin Brady. 
January 14, 2011 - Aerosmith fans will be watching as Steven Tyler is about to get really comfortable in his seat for his second round of American Idol. Ever since he joined the panel for this vocal talent show last season Tyler says sales of Aerosmith’s back catalog has rose 260 percent. We all know he has much to talk about when it comes to American Idol, but let’s get back to your roots Steven! 
July 26, 2011 - Although Dan Peek left the group America in 1977 he is certainly not forgotten as a member of the famous band. Peek passed away on July 24 of undisclosed causes. He was 60. The singer’s site simply states, “Dan went to Heaven on July 24 2011” and features a video of Peek performing his 
Sept, 2011 – On her third album Colbie Caillat has decided to strategically give us an uptempo summer-vibe. It still sounds like her smash debut “Coco” but this time it’s Colbie with caffeine and it’s positive and fun. 
October 31, 2010 – This project started after Elton John just happened to mention his chief influences on “Spectacle,” a TV program hosted by Elvis Costello and produced by him and partner David Furnish. 
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Everyone with a Product Needs To Be Extremely Visible During the Holidays In my 30 years in radio the term “Music-Marketing-Morning Show” has been, first, drilled into my brain by great programming mentors and later I was doing the drilling because I saw the light. There are formulas that are tried and true – I have found this to be an invaluable truth to success. Even if you take away the fact that this is a structure for the radio business it’s easy to see why marketing is the key tool to anyone’s success. Many years ago Paul McCartney said that the greatest acts of all time were never discovered because they gave up. He pointed out that because they fell through the cracks, the right person didn’t hear them. As a musician, author or, even, pillow-maker your job is as much about creating your product as it is about making sure that the right people hear about it. I know I’m overstating the obvious but why is it that so many talented people forget about marketing and advertising? I think, unconsciously many musicians and creators fall in love with their own projects and that love blinds them. They are so proud of the new creation that they expect it to sell itself. I can understand that but, really, it’s also ridiculous. To carry on with McCartney’s statement I will say that some of my favorite artists are not that well known. It’s not because they don’t fit into the current-can of meat-wearing-sensationalists, it’s because they used every cent they had to produce an album and had no money left over to even get it out of their house. It’s funny when I was learning to print as a kid my grade two teacher in Montreal always told me, “Respect the little letters that you are printing , do the best you can and then go show everyone, as many people as possible.” It’s interesting that I never forgot that lesson because it’s a truth of life. DO A GREAT JOB AND THEN SHOW IT OFF. The history of music is filled with mediocrity, insipid crap that should have never seen the light of day but some of these nimrods were smart enough to show it to everyone, to create a buzz, to sell it. The Christmas season is right around the corner. It’s the ideal time to be seen and to not, as McCartney said, “fall through the cracks.” If Christmas is a season of bright colors then be the best peacock you can be. If you have created something that could make people stop in their tracks then finish your project. It’s not really completed until you put that creation in the right hands. I’m not asking you to contact the nearest payola radio station and pay-for-airplay. Trust me the industry and fans alike know who those site owners are. Never disrespect your creation. Find the people that truly get what you’re doing. They will get it in the right hands. If you want to talk to us about advertising – we will help you! You will not fall through any cracks! - by John Beaudin John Beaudin is Operations Manager of the Air-Com Radio Network. Contact Shannon Edwards, Sales and Marketing Manager at Shannon@aircomradionetwork.com and we will get you started. Or call (917)310-7625 |
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October 26, 2011 – What’s worse than having a great product? Having a great product that no one knows about. Really, this happens to so many musicians and business people a like. Each year I see this marketing mistake play out with truly unbelievable talented musicians. I see great music projects fall by the wayside because marketing was not a priority.  |
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