February 6, 2012 – It’s safe to say that Rock History Book Radio has tons of Van Halen fans listening everyday and it was a no-brainer to pronounce, today, “Van Halen Day!” All day hosts John Beaudin and Shannon Edwards will feature two tracks, every hour, from the new Van Halen album, “A Different Kind of Truth.” 
Jan 31, 2012 - Good news for all the Norah Jones fans out there! The singer is set to release a new album in spring called 'Little Broken Hearts.' This will be Jones' fifth studio CD and she will be joined by producer and musician, Danger Mouse who is notably the backbone for the project. He also co-wrote many of the tunes with her. 
Jan 24, 2012 - Bruce Springsteen is full speed ahead with his new album due out in March. “Wrecking Ball” will be his 17th studio album and is produced by heavy hitter Ron Aniello (Patti Scialfa, Jars of Clay) and talent thrown in from Tom Morello (Rage Against the Machines) and members of the E Street Band. 
January 24, 2012 - It’s a done deal as Paul has announced (via his website) that he will be preforming at the 54th annual Grammy Awards in L.A. on Feb 12. This is also a very special occasion for him as he’s nominated this year for Best Historical Album for "Band On The Run." McCartney is definitely no stranger to the stage and if he pulls this one in it will be his 15th Grammy win in all. 
January 23, 2012 - John Mayer has been out of the spotlight since he cancelled numerous gigs last year to undergo throat surgery. His decision to finally go under the knife was necessary after attempts to rest his voice did not help. In the meantime, John had to regroup and push back the release of his new album. 
Jan 20, 2012 - Etta James, an iconic R&B American singer known for her classic songs “ At Last” and “Something’s Got A Hold Of Me” has died today at the age of 73. 
January 19, 2012 - Steven Tyler of Aerosmith never ceases to amaze me. He sat in on an Ellen DeGeneres show recently and proceeded to explain why he decided over the Christmas holidays to marry girlfriend Erin Brady. 
January 14, 2011 - Aerosmith fans will be watching as Steven Tyler is about to get really comfortable in his seat for his second round of American Idol. Ever since he joined the panel for this vocal talent show last season Tyler says sales of Aerosmith’s back catalog has rose 260 percent. We all know he has much to talk about when it comes to American Idol, but let’s get back to your roots Steven! 
July 26, 2011 - Although Dan Peek left the group America in 1977 he is certainly not forgotten as a member of the famous band. Peek passed away on July 24 of undisclosed causes. He was 60. The singer’s site simply states, “Dan went to Heaven on July 24 2011” and features a video of Peek performing his 
Sept, 2011 – On her third album Colbie Caillat has decided to strategically give us an uptempo summer-vibe. It still sounds like her smash debut “Coco” but this time it’s Colbie with caffeine and it’s positive and fun. 
October 31, 2010 – This project started after Elton John just happened to mention his chief influences on “Spectacle,” a TV program hosted by Elvis Costello and produced by him and partner David Furnish. 
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Let’s “Move Some Product” Holiday Advertising Specials from the Air-Com Radio Network The Air-Com Radio Network has created an affordable way for you to sell your product. It will not cost you thousands of dollars to get a full ad campaign with banners and radio spots. How about $399? If you though you couldn’t afford to get in the game of Holiday advertising – Think Again! For only $399 the Air-Com Radio Network will get you a package worth over $1500! Here is what you get: 10 on-air radio spots per day on the station of your choice (Rock History Music or Smooth Jazz Now) No musician can afford not to get his or her name to the front of the line during the holidays. Air-Com has created an ad package that just makes sense. Reach thousands of fans around the world for only $399! Also remember there are no hidden costs with our packages. We will build the on-air spots and banners for you absolutely free! Contact me, Shannon Edwards at Shannon@aircomradionetwork.com and we will get you started. Regards Shannon Edwards (917)310-7625 |
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Everyone with a Product Needs To Be Extremely Visible During the Holidays In my 30 years in radio the term “Music-Marketing-Morning Show” has been, first, drilled into my brain by great programming mentors and later I was doing the drilling because I saw the light. There are formulas that are tried and true – I have found this to be an invaluable truth to success. Even if you take away the fact that this is a structure for the radio business it’s easy to see why marketing is the key tool to anyone’s success. Many years ago Paul McCartney said that the greatest acts of all time were never discovered because they gave up. He pointed out that because they fell through the cracks, the right person didn’t hear them. As a musician, author or, even, pillow-maker your job is as much about creating your product as it is about making sure that the right people hear about it. I know I’m overstating the obvious but why is it that so many talented people forget about marketing and advertising? I think, unconsciously many musicians and creators fall in love with their own projects and that love blinds them. They are so proud of the new creation that they expect it to sell itself. I can understand that but, really, it’s also ridiculous. MORE
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October 26, 2011 – What’s worse than having a great product? Having a great product that no one knows about. Really, this happens to so many musicians and business people a like. Each year I see this marketing mistake play out with truly unbelievable talented musicians. I see great music projects fall by the wayside because marketing was not a priority.  |
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